Glossary
Explore definitions for TikTok Search, share of voice, keyword groups, creator patterns, and more.
A
A/B Testing
Comparing two versions of content or ads to determine which performs better in terms of engagement or conversions.
AI-Driven Content Creation
Use of artificial intelligence to generate or enhance short-form videos, prompts, and content for platforms.
AI-Powered Video Creation
Tools and technologies using AI to automate or assist in creating short videos, including editing and effects.
Algorithm
Set of rules used by platforms to determine what content appears in users' feeds, based on relevance and engagement.
Alpha
Slang for a dominant or successful person, often male, in social hierarchies.
Alt Text
Descriptive text for images or videos, improving accessibility and SEO on social platforms.
Augmented Reality (AR)
Technology overlaying digital elements on the real world, often used in filters and effects for interactive content.
B
B-Roll
Supplementary footage used to enhance the main video content, such as cutaways.
Beta
Slang for a submissive or less successful person in social hierarchies.
Bio Link
A hyperlink placed in a user's profile bio, directing followers to external sites or link trees.
Blend
Instagram feature that creates a private feed of Reels for you and a friend.
Bombastic Side Eye
Dramatic way of verbally expressing disapproval or side-eyeing someone.
Boomerang
A short, looping video clip that plays forward and backward.
Boosted Post
A regular post promoted with paid advertising to increase its reach beyond organic followers.
Brainrot
Overuse of popular slang or trends leading to the destruction of original meaning or cognitive decline from excessive consumption.
Brand Ambassador
An individual who promotes a brand's products or services, often through authentic endorsements.
Brand Authenticity
The perception of a brand as genuine and transparent, fostering trust with audiences.
Brand Awareness
The extent to which consumers are familiar with a brand, often built through consistent social media presence.
Brand Persona
The human-like attributes and personality assigned to a brand for consistent communication.
Brand Voice
The consistent tone and style used in a brand's communications across social channels.
Branded Hashtags
Custom hashtags created by brands to encourage user participation and track campaigns.
C
Call to Action (CTA)
A prompt encouraging users to take a specific action, like "Swipe up" or "Comment below."
Caption
Text accompanying a post or video, providing context, hashtags, or calls to action.
Carousel
A post format allowing multiple images or videos to be swiped through in one entry.
Challenge
User-participated trends where creators follow a specific prompt, like dance or food challenges.
Chopped
A TikTok trend emphasizing vanity and outward appearance, often criticizing looks.
Click-Through Rate (CTR)
The percentage of users who click on a link or ad after viewing it.
Clickbait
Sensational or misleading headlines designed to attract clicks, often used in thumbnails.
Content Calendar
A schedule planning when and what content to post across social channels.
Content Curation
Selecting and sharing relevant content from other sources to add value to your audience.
Content Repurposing
Adapting existing content into new formats for different platforms or audiences.
Cooked
Slang meaning to be done for or defeated, e.g., about to lose.
Cost-Per-Click (CPC)
The amount paid by advertisers each time a user clicks on their ad.
Cross-Promotion
Collaborating with other brands or creators to promote content across multiple channels.
Cutaway
A shot that interrupts the main action to show something else, similar to b-roll.
D
Dance Challenge
Popular trend involving choreographed dances to specific songs or sounds.
Day in the Life
Short videos showcasing a typical day, often authentic and relatable snippets.
Drummer Boy Transition
Fast-paced lip-sync followed by a swing or reveal, used for routines or products.
Duet
Feature allowing users to create a split-screen video reacting to or alongside another video.
E
Edge
Slang related to delaying gratification or a meme term in brainrot contexts.
Engagement
Metrics like likes, shares, comments, and views that indicate audience interaction.
Engagement Rate
The percentage of interactions (likes, comments, shares) relative to impressions or followers.
Explore Page
Instagram's discovery feed recommending content based on user interests and behavior.
F
G
Geotag
Adding a location tag to a post, increasing local discoverability.
Geotargeting
Delivering content or ads to users based on their geographic location.
Goon
Slang for intense focus or obsession, often in meme or brainrot contexts.
GRWM (Get Ready With Me)
Videos showing preparation routines, like makeup or outfits, while chatting.
Gyat
Slang for "goddamn" or referring to a large posterior.
H
I
Impressions
The total number of times content is displayed, regardless of clicks or engagement.
Inbound Marketing
Attracting customers through valuable content rather than outbound advertising.
Influencer
A social media user with a significant following who can sway opinions and behaviors.
Influencer Marketing
Partnering with influencers to promote products or brands to their audience.
Instagram Ads
Paid promotions appearing in users' feeds, stories, or explore sections on Instagram.
Instagram Live
Real-time video streaming feature on Instagram for live interactions.
Instagram Stories
Ephemeral photos or videos that disappear after 24 hours, with interactive features.
L
L
Short for "loss" or failure, e.g., "L rizz" meaning bad charisma.
Link Sticker
A sticker in Instagram Stories that links to external websites or pages.
Lip-Sync
Mouthing words to a song or audio clip, often used in transitions or challenges.
Lookalike Audience
Ad targeting group similar to a brand's existing customers or followers.
Lookmaxxing
Efforts to maximize physical appearance, often through exercises like mewing.
M
Marketing Automation
Tools that automate repetitive marketing tasks like scheduling and targeting.
Marketing Funnel
The journey from awareness to purchase, guiding content strategy.
Members Only Shorts
Exclusive short videos shared only with paying subscribers.
Meme
Humorous images, videos, or text that spread rapidly online.
Mewing
Jawline exercise involving tongue placement to improve facial structure.
Micro-Influencers
Influencers with smaller followings (10k-100k) but high engagement rates.
Mini Vlog
Short, personal video logs of daily activities or events.
N
Native Advertising
Ads that match the look and feel of the platform's organic content.
Naur
Slang pronunciation of "no," often used ironically.
Newsjacking
Leveraging current news events to create relevant brand content.
Niche Marketing
Targeting a specific, specialized segment of the market with tailored content.
O
P
Paid Social
Advertising on social platforms to boost visibility and target specific audiences.
Pet Trick Video
Short clips showing animals performing tricks or cute behaviors.
Polls
Interactive features allowing users to vote on questions, boosting engagement.
Punchline
The humorous or climactic part of a setup in short videos.
R
Ratio
When replies or dislikes outnumber likes, indicating disapproval.
Reach
The number of unique users who see a piece of content.
Real-Time Marketing
Creating content that responds immediately to current events or trends.
Reels
Instagram's short-form video feature for creating and sharing clips up to 90 seconds.
Remarketing
Targeting ads to users who have previously interacted with the brand.
Retargeting
Showing ads to users based on their past online behavior or interactions.
Rizz
Short for charisma; personal charm or flirting ability.
S
Setup
The introductory part of a short video leading to a punchline or reveal.
Short-Form Video
Videos under 60 seconds (or up to 3 minutes on some platforms), designed for quick consumption.
Shorts
YouTube's vertical short videos, up to 60 seconds (extendable to 3 minutes).
Sigma
Slang for an independent, lone-wolf type person, often successful without conformity.
Sizzle Reel
A short promotional video highlighting key moments to build excitement.
Skibidi
Meme term often associated with "skibidi toilet" or absurdity.
Social Commerce
Selling products directly through social platforms via shoppable videos.
Social Customer Service
Providing support and resolving issues via social media channels.
Social Proof
Demonstrating credibility through reviews, testimonials, or user interactions.
Social Selling
Using social media to find, connect with, and nurture sales prospects.
Spill the Tea
Slang for sharing gossip or juicy information.
Sponsored Content
Paid content created in partnership with a brand, often by influencers.
STEM Feed
TikTok's feed focused on science, technology, engineering, and math content.
Stitch
Feature to clip and integrate part of another video into your own.
Stories
Temporary, 24-hour content formats for sharing quick updates.
Sus
Short for suspicious; from Among Us game, now general slang.
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