Native advertising is a form of paid media that blends seamlessly with the surrounding editorial content, matching the look, feel, and function of the platform on which it appears. Unlike traditional display ads, native ads are designed to be less intrusive and more engaging, as they provide value or entertainment in a format familiar to the user. This approach aims to improve user experience and increase engagement by presenting promotional content in a non-disruptive manner, often leading to higher click-through rates.