Micro-influencers are social media users who have a relatively smaller but highly engaged following, typically ranging from 10,000 to 100,000 followers. Despite their smaller audience size compared to macro-influencers, they often boast higher engagement rates due to their niche focus and more personal connection with their community. Brands frequently partner with micro-influencers for their authenticity, credibility, and ability to drive meaningful conversions within specific target demographics.