A hook is the critical opening segment of a video, typically lasting the first 3-5 seconds, designed to immediately capture the viewer’s attention and compel them to continue watching. In the fast-paced world of short-form video, an effective hook is essential to prevent users from scrolling past. It often involves a compelling visual, an intriguing question, a surprising statement, or a quick preview of the video’s most engaging content, ensuring initial engagement and maximizing watch time.