“GRWM,” short for “Get Ready With Me,” is a popular video format where creators film themselves going through their preparation routines, such as applying makeup, styling hair, or choosing outfits, while often chatting casually with their audience. These videos offer a personal and intimate glimpse into a creator’s daily life, fostering a sense of connection and relatability. GRWM content is highly engaging, allowing viewers to feel like they are getting ready alongside their favorite influencers.