#FYP is a widely used hashtag on TikTok, standing for “For You Page,” which is the platform’s personalized recommendation feed. Creators use this hashtag in their video captions to increase the likelihood of their content being discovered by a broader audience beyond their direct followers. Appearing on the For You Page is crucial for viral reach and growth, as it exposes content to users who are most likely to engage with it based on TikTok’s algorithm.