Clickbait refers to content, typically headlines or thumbnails, designed to entice users to click through to a webpage or video, often by using sensational, exaggerated, or misleading language. While effective at generating initial clicks, clickbait often delivers content that fails to live up to the promise of its headline, leading to user dissatisfaction and a negative perception of the source. This tactic is widely used to maximize traffic, but it can harm long-term audience trust and brand credibility.