A Call to Action (CTA) is a prompt designed to encourage users to take a specific, desired action. In social media, CTAs are crucial for guiding audience behavior, whether it’s to “Swipe up” to visit a link, “Comment below” to share an opinion, “Shop now” to make a purchase, or “Follow for more” to grow an audience. Effective CTAs are clear, concise, and create a sense of urgency or benefit, driving engagement and achieving marketing objectives.